automatically buys stock in your everyday brands
The morning coffee. The sneakers. The data plan you subscribed to. Flowwy turns the brands behind them into an investing habit.

From spending habits to compounded wealth
- 01
Spend like you always do
Use your card for coffee, groceries, anything. No new habits, no extra steps.
- 02
We invest as you spend
Everything you buy becomes stock — a $1 Coca-Cola means $1 invested in the company.
- 03
Watch it compound
Every spend adds up and keeps growing. The longer you use Flowwy, the bigger your savings.
Frequently Asked Questions
Need quick answers? You’re in the right place.
How does Flowwy work?
- Connect a credit or debit card so Flowwy can recognize where you shop. A purchase can take a day or so to appear before the process begins.
- Connect a checking or savings account to fund your investing account. We count your weekly purchases, then transfer $1 per purchase once each week.
- When the cash reaches your investment account, Flowwy buys the related stock automatically. For places that are not investable, such as a local farmers market, you can choose to add that $1 to your cash fund instead.
- Once you hold stock, you can use your investable cash, the liquid cash in your Flowwy app, to purchase more stock in any company available on Flowwy.
How can I limit how much Flowwy uses?
- Set a monthly cap from your Profile page with the Monthly Deposit Limit.
- Pause new purchase-based investments in Settings by turning off Buy Stock Where You Shop. This applies only to purchases made after you change the setting, not purchases already made on your card.
- Skip your next weekly transfer from the Menu: select the three dots, then choose Skip. This affects only that upcoming transfer; future purchase activity continues as normal.
Is Flowwy safe?
Yes. The safety & security of our community is our top priority. We use multiple layers of protection to help keep your account, personal information, and investments secure. Your investments are held through Alpaca Securities LLC (dba "Alpaca Clearing"), a US-based brokerage. Eligible customer accounts are protected by SIPC insurance of up to $500,000, including a $250,000 cash limit.
What security measures are used to protect my account?
Flowwy uses several industry-standard security measures, including:
- Secure bank connections. Flowwy securely links your bank accounts and cards through our partner Plaid, a trusted financial aggregator used by 12,000+ financial institutions and 100+ million users worldwide. Plaid employs numerous safety measures to give you confidence that your information is kept as safely as possible.
- Data encryption. All data is encrypted both in transit and at rest. We use HTTPS/TLS/SSL for data transmission and AES-256 encryption for stored data.
- Brokerage protection. Your investments are held through Alpaca Securities LLC (dba "Alpaca Clearing"), a US-based brokerage. Eligible customer accounts are protected by SIPC insurance of up to $500,000, including a $250,000 cash limit.
- Secure authentication. Access to your account is protected with biometric authentication, passwords, and PIN codes. Multi-factor authentication is also required for sensitive financial actions.
- Infrastructure security. We use firewalls, proactive threat detection, daily backups, and redundancy measures to help protect against data loss and security incidents.
- Employee security practices. Our team receives regular cybersecurity and secure data handling training.
- Regulatory compliance. We work with compliance and legal experts to help ensure Flowwy adheres to applicable US financial regulations and data protection requirements.
How legitimate is Flowwy?
Flowwy partners with trusted financial infrastructure providers, including Plaid for secure bank connections and Alpaca Securities LLC (dba "Alpaca Clearing") for brokerage services. We follow industry-standard security practices and work with compliance and legal experts to operate in accordance with applicable US financial regulations.
Let your spending do the investing
Good habits take time. Flowwy helps put it on autopilot for you.
